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We want to see more talented women in top management jobs within the industry. We believe that additional knowledge and qualifications enhance your career prospects. So in 2004 we established a fund to subsidise training for potential future leaders.
We work in association with NABS and planned to support up to 3 women each year by contributing up to 50% of total course costs (to a maximum value of £5000) – but in previous years the standard of entries has been so high that we have made up to 7 separate awards in a year!
In 2006 we introduced the honorary Patricia Mann award to recognise the most outstanding candidate performance and to commemorate a remarkable woman and WACL President 1972-3.
We hope that you’ll be inspired by the roll of honour and case studies included on the site. Please notice the diversity of roles, seniority, employment status and courses chosen. Don’t be put off if your area of interest isn’t yet represented - this is your chance to enhance your career and we invite you to think laterally.
It may be appropriate to apply for more than one course or to be partially funded by an employer or other sponsor. Be prepared to make your case for how your chosen training will help you to maximise your potential as the best communications practitioner that you can be.
You can check eligibility or download an application form here or at www.nabs.org.uk. This year all applications must be received by June 23rd.
Please feel free to contact Barbara Seymour if you are uncertain about any part of the process.
2005 Fund
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Hester Bloch Full time student
Course Chosen MBA, Said Business School, Oxford
Sophie Maunder Shareholder VCCP
Course chosen IPA 7
Charlie Barraclough Account Manager Mustoes
Course chosen Japanese language coaching
Claire Valoti Account Director Mindshare
Course chosen Personal Coaching for Management Skills
Lucy Hobbs Freelance Art Director
Course chosen Creative Flash Animation, Central Saint Martins
2006 Fund
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Frances Ralston-Good Media director PHD
Course chosen Ashridge Business School Future Leaders Course
Winner of Patricia Mann Award for most outstanding candidate
Leigh Odimah Full time mum
Course chosen MA Strategic Fashion Marketing
London School of Fashion
Alexandria Oliver Marketing and New Business Executive
Walker Media
Course chosen CIM (part –time)
Zoe Wintersen Group Head National Sales Pearl &Dean
Course chosen NLP Practitioner part 1
Emma Morgan Head of Trade Marketing ITV
Course chosen Essentials of Leadership London Business School
Jessica Subra Media Planning Director Vizeum
Courses chosen The 5 day MBA, Hemsley Fraser
and The Inspirational Female Leader Programme
Lisa Robbins Account Director Leo Burnett
Course chosen A level economics.
2007 fund
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Christina Totty: MindShare
Course chosen: MSc in Media and Communications
Winner of Patricia Mann Award for most outstanding candidate
Cathy Little: JWT
Course chosen: MSc in People and Organisation Development
Naana Orleans-Amissah: VCCP
Course chosen: IPA Excellent Account Planning
Tamara Holland-Martin: JWT
Course chosen: CIM Professional Diploma in Marketing
Zoe Wintersen: Pearl & Dean
Course chosen: NLP Practitioner Part 2
(Part 1 having been funded by a WACL FLF award in 2006)
2008 fund
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Marie Williams, Kinetic Worldwide
Course chosen: MSc International Business, Birkbeck College
Alice Keays, Future Publishing
Course chosen: MBA with Specialism in Marketing, Edinburgh Business School
Anna Cremin, Pearl & Dean
Course chosen: Successful Management for Business Achievement, The 5 Day MBA, Hemsley Fraser
Carina Martin, Dare Digital
Course chosen: Screenwriting MA/PD, Bournemouth University
Eira Ellis-Jones, JWT
Course chosen: MProf/Dprof in Professional Studies, Middlesex University
Penny Walshe, NABS
Course chosen: CIPR Advanced Certificate, North West Kent College
2006 saw the launch of the Patricia Mann Award which is given in honour of Patricia Mann, WACL President 1972-3, who passed away earlier that year.
This is an honorary title, designed to highlight and encourage excellence and to remind us of the importance of the values that Patricia embodied – discretion, moral conviction and genuine concern for others. Patricia Mann OBE was a truly remarkable woman, an advertising guru and senior business advisor who helped and mentored 100s of people over 43 years in the communications business.
In 2006 we awarded this title to Frances Ralston-Good of PHD Media, the candidate who we believe performed best overall on the day. We believe that we are paying Frances the ultimate compliment – “we think Patricia would have liked you”.
In 2007 we awarded this title to Christina Totty of MindShare. As the candidate whom we felt performed best overall on the day, Christina was also awarded the Patricia Mann Award.
This is an honorary title, designed to highlight and encourage excellence and to remind us of the importance of the values that Patricia embodied – discretion, moral conviction and genuine concern for others.
To be eligible for an award from the WACL Future Leaders Fund you must
• Be a woman
• Be currently employed or have been employed for the majority of your career in the communications industry as defined by WACL*
• Be committed to developing your career within this industry.
• Be able to demonstrate potential as a future leader
• Be able to fund the remaining 50% of course costs from other sources.
• Have your application endorsed by your current employer (past employer if you are freelance or not currently employed)
In order to apply for a grant from the WACL Future Leaders Fund we ask you to complete a short application form outlining why and how you would benefit from our assistance and to submit a short (1000 word) essay on a communications related topic.
All applications will be reviewed by a panel of judges to arrive at a shortlist.
Short listed candidates will be invited to meet the panel for a 45 minute interview.
The deadline for applications is 7th of July 2008.