FLA – Applications now closed!

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So what exactly is the WACL Future Leaders Award?

It is a training bursary offered to women within the industry to help enhance their likelihood of getting to the top ranks of their organizations and being leaders within our industry.

WACL will give up to 75%, to a maximum contribution of £2250, towards the cost of a further educational/training scheme of your choice. The remainder of the cost of the course must be met by your current employer. So if your course is £400 – we give you £300 and your employer the remaining £100. But if your course is £4000 then we give you £2250 and the £1750 comes from your employer.

We are delighted that our applicants come from all areas of our industry, from large and small media, PR and communication agencies, to media owners both large and small, emerging digital businesses, charities, PR and client businesses too.

The scheme is a WACL initiative which is administered by NABS.

What is WACL?

WACL is a network of the most influential women in the advertising, marketing, commercial media and communications business. It is a supportive and spirited group of individuals who meet to enable women in our industry to reach their potential and retain senior positions.

Why you should do it?

If you are a future leader you will no doubt be thinking about the skills, capabilities and experience you will need to advance your career to play a greater leadership role in our industry. Whether you want leadership training, to improve your commercial acumen or any other aspect that you believe will help propel you forward in your career in our industry WACL will consider offering a bursary.

And it also looks great on your CV, your LinkedIn page and allows you to boast a little to your family!

FUTURES_Logo   A ready made network

Networking is key to success and if you are lucky enough to win an FLA then you automatically join a networking group called FUTURES. They hold quarterly events for all previous winners and it’s a great way of meeting like-minded people in the industry and really getting to know them. You can find out more details here – nabs.org.uk/FUTURES or contact the team directly through [email protected].

How to apply & the process

Applications are now closed as of  5pm Friday 4th November 2016.

Once completed and submitted, a panel of judges will review all applications and the final short-listed candidates are invited to meet the panel for a 15-minute interview. This is likely to take place at the NABS offices in the early February 2017


·       WACL Future Leaders Award opens for entries: 1st September 2016
·       Closing deadline for entries: 4th November 2016
·       Notification of shortlisting for interview: Mid January 2017
·       Panel Interviews take place: Mid February 2017
·       Notification of bursary award decision: February 2017
·       Winners Dinner: April 2017


What we are looking for and how to write a good entry

Remember we are looking for leaders who are dedicated to growing their career in our industry. In your application aim to demonstrate your leadership approach and experience so far, bring to life your leadership potential and style. Here are some tips from last year’s winners 2015 Winners Tips

 Who is eligible?

Applicants must:

  • Be a woman
  • Be currently employed in the marketing & communications industry
  • Have at least 3 years industry experience
  • Be committed to developing a career within this industry
  • Be able to demonstrate potential as a future leader
  • Have the application endorsed by current employer

What we ask of you

The impact you can have of sharing your story and experience with others across our industry is considerable, inspiring others to participate and leading by example demonstrating the benefits of taking on leadership roles. All we ask is your willingness to take part in any PR initiatives we undertake including potential speaking engagements such as Gather or other events subject to your availability.

The Patricia Mann Award

Each year we make an award to one of the winners in honour of a long-standing and influential member of WACL, Patricia Mann OBE who died in 2006. She was truly a trailblazer for women within the world of communications. She was VP of JWT International & Head of External Affairs and one of the first female non- executive directors sitting on the boards of The Woolwich, British Gas then Centrica. She held numerous senior roles across The IPA, The ASA, WACL and was even Chairman of the Parliamentary Debating Group. WACL’s core values are inspired by the way Patricia led her life always ready with advice and guidance – no matter how busy with a great sense of fun. Patricia opened the door for so many of us to follow through and we look for someone to recognise that embodies some of her spirit. The 2015 Patricia Mann prize winner was Pilar Santos a creative from Mother.

The Winners Dinner

You will be invited to attend an informal winners dinner in April 2017 in central London. This will be the chance for you to meet and network with your fellow winners, the WACL judges and other senior members of WACL.



If you have any questions on the WACL Future Leaders Award please contact:  [email protected]

2015/2016 winners of the FLA

Caitlin O’Keeffe JWT
Charlotte Ryder Good Relations PR
Gina Hood Karmarama
Harriet Harrison Ogilvy
Heather Dansie SMV
Kelly Brennan Barclays
Kelly-Ann Maxwell Tribal
Lorraine Jennings NABS
Marie Agudera DLKW Lowe
Olivia Packshaw VCCP
Pilar Santos Mother
Rachel Taylor Google
Rowena Johnson MediaCom
Virginia Barnes Aviva


FLA winners 2015 a_0


Campaign write up



FLA 2015 campaign article thumbnail